Orchid
During this project, I worked with the team to completely revamp the Orchid homepage. I restructured the page to emphasize the main reasons you should choose Orchid and show that Orchid is a safe space. I worked with Sophia to redo the color palette and illustrations to make the page brighter and more inviting. Currently working on the rest of the website.
Duration
3 weeks
Main skills
- Wireframing
- Figma
- Adobe XD
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My contribution
- analyzed the current website and that of competitors
- created wireframes
- created a refined design
- incorporated new palette
- working on the rest of the website
Worked with
Challenge
During this redesign, one of the main things I had to keep in mind is how receiving help from therapists is still stigmatized. Another challenge was identifying the correct people to target with this page and working with the founders and development team of this startup to ensure we were sharing correct and accurate information.
Research
I started the project by analyzing Orchid and it's competitors. By doing this I realized that the landing page needed to be primarily targeted towards clients and not investors.
Mood board
We created a mood board of images to get an idea of what we wanted the page to look like and to communicate to the company the look and feel we were aiming for.
Wireframes
Taking the design to Figma, I experimented with various layouts, gaining a better understanding of the different features we needed on the page and their relative importance.
Final screens
Moving to Adobe XD, I incorporated the new color palette and illustrations into the structure. We added a 'Why Orchid?' section to emphasize some of the things that make Orchid stand out.
Final walkthrough
After several rounds of edits, this was the final result.
We handed off the design to the developers and are currently working on other parts of the website.
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